Vegan beauty is on the rise, and this is one of the most discussed topics these days. Many makeup lovers may not consume a vegan diet but are fond of vegan beauty brands like never before. As per the reports, vegan beauty is projected to reach $21.4 billion by 2027. And why not? The people worldwide seem quite enthusiastic about using vegan cruelty-free makeup that this figure can be easily attained within five years.
Vegan beauty refers to cosmetic and makeup products that are not made of animal ingredients. The idea and concept of vegan makeup brands are not new, but their demand seems stronger this time. Beauty brands are seen taking a major shift towards becoming vegan and cruelty-free as the clean category is the new beauty standard.
The popularity of Vegan Beauty Brands
Consumers today are well informed, enlightened and educated shoppers. Therefore, they are inclined towards companies that align with their values and refuse to purchase cosmetics from brands that cause harm to animals and the environment. And this is the reason why we are seeing a visible rise in the demand for vegan beauty products.
Terre Doree, one of the popular vegan beauty brands in the US, produces beauty products that are genderless, cruel free and ethically sourced. With the growing awareness and consumer demand, our markets need the emergence of more such vegan cosmetic brands.
Many customers pay attention to the values of the brand and not just products. The commitment for the brand to the plant, animal condition and health of the consumers is what matters. By switching to vegan makeup brands, consumers are assured about the brand being concerned and respecting all these values. There are a few serums, cruelty-free foundations, lip colours etc., that are made from naturally derived formulas. The products contain no silicone or nanoparticles, are extremely safe for use and cause no harm to the environment. Brands making such products are highly embraced by the makeup industry, which is why the demand is at its peak.
About Vegan Cosmetics
Vegan beauty is less of a trend and more of a lifestyle choice these days. Vegan cosmetics are made from effective and safe ingredients. One of the common ingredients that are found in vegan cosmetics is mushroom. Almost every vegan beauty product will have mushrooms in it. And this is why the ingredient tends to continue its expansion from the roots.
By choosing vegan makeup brands, consumers are making more conscious decisions about what they consume, how they shop and tailor around their personal values.
Final Words
There was a time when the vegan category was once considered niche. The industry assumed that these products would not perform well as that of legacy and luxurious beauty brands that had years of history. But now that times have changed, vegan makeup brands are the most liked and appreciated brands in the cosmetics industry. It is high time to break convention and embrace what is needed. Make use of vegan products and benefit yourself and the beings around you.
