MILAN — Valentino will unveil its Pink PP marketing marketing campaign for drop 2022 up coming week, fronted by two global skills and close friends of the house: Zendaya and Sir Lewis Hamilton — both donning pink and photographed posing in an all-about pink established.
“One shade, bold, robust, fluid, extravagant, a single colour to summarize every thing I like in fashion and every little thing that I select to depict: the liberation from the common, a house to be oneself, a loud symbol for equality and really like,” stated innovative director Pierpaolo Piccioli.
The designer stripped the palette to a one hue, determining it as the colour of appreciate, community, strength and liberty. “The idea of Pink as a barrier breaker was born extended in the past. With my operate I have to be capable to convey to and share my values by way of a person single photo and I preferred to use the very same paradigm to a person colour,” Piccioli described. “As a consequence it was nearly normal to me to seem (and find) anything that could embrace the need for expression and representation of a new and liberated humanity. I selected Zendaya and Lewis for the PINK PP for the exact same rationale I produced this color, attractive souls that use their voice and talent to unify, integrate, create.”
Valentino was traditionally linked with the shade pink, but for fall 2022 the home hue has been an powerful, magenta Pink PP, a new Pantone colour conceived by Piccioli. It has become a recognizable indication of the brand’s identity, and at Valentino’s couture clearly show in Rome last month, company ranging from Anne Hathaway and Ariana DeBose to Florence Pugh and Ashley Park all wore attire in Piccioli’s magenta color.
For the brand’s slide campaign, Michael Bailey Gates photographed Zendaya in a monochromatic room, wearing pink head-to-toe, a peplum minidress accessorized with sky-significant system boots, a stud bag and gloves. A feeling of movement arrives from yet another picture, where by she appears in a deconstructed pantsuit — once again, all in pink.
The actress, singer, dancer and activist has been fronting many Valentino strategies, first tapped by Piccioli in December 2020, attending some of the designer’s demonstrates and donning the model on the pink carpet.
The women’s tumble marketing campaign will be first introduced on Monday in the September print challenge of Harper’s Bazaar Germany.
Valentino will also release a video with Zendaya, after all over again by “Euphoria” cinematographer Marcell Rév, in a link with the Valentino Rendez-Vous marketing campaign. There will be a sofa in the center of the studio in a dreamlike situation, and a soundtrack by Yazoo and the “Only You.”
The marketing campaign that includes Sir Lewis Hamilton will be unveiled on Tuesday in the September print concern of GQ United states of america.
The 7-time Formula A person Planet Champion has usually been photographed in the brand’s styles, and he is now the initially Valentino menswear DI.VAs for the Valentino Pink PP promoting marketing campaign, as claimed.
DI.VAs stands for distinct values, in sync with with Piccioli‘s endorsement of inclusivity, civil legal rights and assistance of range.
Hamilton has lengthy been fully commited to earning a change by means of his position and impact, aiming for worldwide equality, and through his charitable foundation Mission 44. The basis strives to winner and empower youthful people from underrepresented groups in the U.K. by means of strategic partnerships, collaborations and grant-supplying.
For the campaign, Hamilton, donning a pink cape-jacket above unfastened pink pants and pink sneakers, was photographed by Nicolas Kern, wanting down at a can of pink paint and with a paintbrush in his still left hand, as if he himself had been dependable for the handwritten manifesto guiding him that spells out: “Still I Rise.”