Miu Miu’s New Muse, Bovan’s Milan Shift, Porizkova’s La Ligne Pose – WWD



NEW MIUSE: Isadora Bjarkardóttir Barney, daughter of Icelandic tunes star Björk and American artist and movie director Matthew Barney, is the hottest talent to sign up for the rooster of Miu Miu faces.

The vogue property, which is recognized for scouting rising skills for its campaigns and initiatives, this sort of the Women’s Tales short film collection with movies produced by woman directors, has tapped Barney to front a new marketing campaign unveiled on Wednesday.

Marking the very first time Barney poses for a trend brand, the ads are dedicated to the jewellery line Miu Miu developed with artists Nathalie Djurberg and Hans Berg.

In addition to creating the colorful pieces, Djurberg and Berg served as artistic administrators of the marketing campaign, which was photographed by Julien Martinez Leclerc and styled by Lotta Volkova.

In the studio photos, Barney is found carrying the jewels and interacting with otherworldly creatures, ranging from birds to skeletal fingers.

“I 1st satisfied Nathalie and Hans in 2005,” stated Miuccia Prada in a assertion. “Three decades later on we exhibited their get the job done at the Fondazione Prada and since then, our dialogue has been continual. It has been so appealing to see how their perform formulated by way of time, encompassing unique mediums, and always eager to confront with a new mind-set,” she mentioned, introducing that this tactic “is accurately at the core of our ‘A Remedy’ undertaking with Miu Miu.”

Djurberg and Berg mentioned in a assertion the project was an chance “to be playful and get on one thing pretty new. It will make you think in another way, and new and unpredicted things surface.”

In the collection, the animal- and tablet-formed charms had been manufactured of resin components and hand-polished and galvanized metallic with gold finishes. The jewelry parts occur in focused boxes painted with flora and fauna motifs in vivid colours, matching the mood of the treasured merchandise. On opening, a carillon inside each and every box performs new music composed especially for the project by Berg.

Isadora Bjarkardóttir Barney in the Miu Miu marketing campaign. Julien Martinez Leclerc/Courtesy of Miu Miu

The collaboration involving Miu Miu and the artists debuted at the brand’s drop 2022 runway exhibit in Paris, when a sportier consider on the viral Miu Miu established introduced the earlier season was unveiled, kickstarting the tennis-equipment fever that is trending on social media this summer.

In the promotion images, Barney is carrying some of the items, but the all set-to-put on collection’s vital things are in total screen in Miu Miu’s major drop 2022 marketing campaign produced very last 7 days and fronted by Emma Corrin, Sydney Sweeney and Demi Singleton. — SANDRA SALIBIAN

MILAN Bound: Matty Bovan is joining the Milan Fashion Week schedule.

The Yorkshire-based designer will be displaying his spring 2023 collection on the formal calendar with assistance from Dolce & Gabbana, which is supplying Bovan with materials and supplies.

Bovan graduated from Central Saint Martins in 2015 with an MA in vogue knitwear. Their graduate collection opened the ultimate demonstrate at the style college that gained Bovan the L’Oréal Professionel Imaginative Award, adopted by the prestigious LVMH Graduate Prize, which incorporates 10,000 euros and a junior designer placement at Louis Vuitton beneath Nicolas Ghesquière.

Matty Bovan RTW Fall 2022

Matty Bovan, tumble 2022

Kuba Dabrowski/WWD

“Craft and handiwork are at the heart of my work, a little something that myself and this iconic maison have great affinity with the synergy on assembly Domenico and Stefano recently was palpable,” Bovan reported in a assertion, adding that they are “still processing the idea that I am going to be exploring their archives and mixing their historic operate with my new output for upcoming spring. I’m previously feeling the turbo charge of this alliance.”

Bovan’s avant-garde maximalist method to design has secured them discounts with the likes of Coach, performing on a range of equipment projects since 2016 collaborating with Miu Miu on a collection of dressed-up mannequins, and a sequence of minimal-version Barbie dolls dressed in their garments.

Tumble 2022 was Bovan’s major collection to day, titled Cyclone, which they explained as “chaos and destruction — even magnificence — in the wake of its electric power.” Product Irina Shayk opened Bovan’s display in a repurposed Roksanda Ilincic voluminous robe.

Considering that their manner week debut with imaginative hub Style East in 2017, Bovan has gone on to staging solo displays during London Manner Week that have led to their patterns currently being bought by Matchesfashion and Milan’s No30.

Bovan’s nonconformist aesthetic will deliver a breath of newness to Milan’s otherwise regular and star-studded program. ⁠— HIKMAT MOHAMMED

PAULINA’S NEW POSE: Paulina Porizkova has a new gig. The 57-yr-old product and writer is the new confront of La Ligne’s summer months campaign.

Breaking Thursday, the advertisements had been photographed by Jill Greenberg at a non-public home in Los Angeles. Greenberg beforehand shot the brand’s winter season 2021 marketing campaign featuring Amy Schumer.

The new campaign will seem on La Ligne’s web page and throughout the brand’s social channels.

Paulina Porizkova for La Ligne

Paulina Porizkova is featured in La Ligne’s summer time marketing campaign.

Jill Greenberg

The shoot’s theme was Barbiecore meets Working day in the Lifetime. Hair was led by Gregory Russell, makeup was finished by Beau Nelson, and La Ligne cofounder Meredith Melling styled the shoot. Vital showcased models contain the brand’s bestselling designs including the Marin sweater, the Val Sweater in scorching pink and the Isabelle dress in acid.

“At La Ligne, we imagine the female makes the garments, and not the other way all over,” said Meredith Melling, the brand’s cofounder and chief manufacturer officer. “This philosophy informs each individual part of our brand material, from our La Bande portrait series to our seasonal campaigns. We have long admired Paulina’s profession as a supermodel and creator, and more not long ago, the way she has harnessed her voice on social media to speak out about will cause and difficulties that are essential to her. She is open up, truthful, and actual she is smart and chic she is playful and irreverent, and she breathes all of these features into our garments.”

La Ligne, which was established in 2016 on the universal charm of the stripe, has been hectic on several fronts. Final month, the enterprise opened its fourth freestanding retail store in Greenwich, Connecticut, and will be branching into the denim classification for fall, its very first formal item expansion. In addition to Melling, the brand’s cofounders are Molly Howard, chief executive officer, and Valerie Macaulay, chief resourceful officer.

Melling famous that Porizkova was a consumer very first possessing learned La Ligne on the web. “Serendipitously, Jill Greenberg, who we earlier worked with on our Amy Schumer marketing campaign, is near mates with Paulina and linked us. The process was a really organic coming alongside one another of like-minded girls with loads of mutual respect and admiration,” claimed Melling.

In addition to Porizkova and Schumer, La Ligne has featured Cleo Wade, Mindy Kaling, Maggie Rogers, Nina Dobrev, Olivia Wilde, and Savannah Smith, among some others in its strategies. — LISA LOCKWOOD

Greater Sport: Burberry, which is established to return to London Style 7 days this September, has further committed to the gaming community as a result of a information partnership with e-athletics organization Gen.G.

As a portion of Gen.G’s “NetWork: Inspire” system, a 4-aspect academic series will glow a light on gals and the importance of inclusivity in the virtual world.

Hosted by entrepreneur Emily Ghoul, the partnership invited girls in gaming, information creators and influencers from across the industry, together with customers of the Burberry team, to go over the pressing problems girls are facing inside the gaming community and over and above.

Matters to be highlighted incorporate how platforms have unmatched power in building serious change for the long run how people today can use their creative imagination as a power for excellent to encourage ladies on line and to motivate self-expression how females use their voices to encourage advocacy as effectively as the position males can play in allyship, and how to evade the pitfall of burnout.

Emily Ghoul, host of the series between Burberry and Gen.G

Emily Ghoul, host of the collection involving Burberry and Gen.G.


With the initial episode out Thursday, the relaxation will be introduced every single two months by means of Burberry’s web site, TikTok, YouTube and Twitch.

Burberry, which has been actively embracing new concepts like style gaming, NFTs and the metaverse via a series of activations, will also be donating to the Gen.G Basis Scholarship to assist younger gamers thrive in a culture of range and inclusion. The scholarship recipient will be disclosed in September.

Rachel Waller, world wide vice president of channel innovation at Burberry mentioned, “Through our programming and scholarship, we hope to equip youthful leaders with the capabilities they require to be successful and accomplish their aspirations.”

Gina Chung Lee, chief advertising officer at Gen.G., extra that “We envision a local community of creatives that is inclusive and various. We hope this articles collection conjures up supporters in gaming, style and music alike.” — TIANWEI ZHANG

SWIM Group: Pool bash season is in complete swing and Onia has marked the event by way of a restricted-version swimwear assortment with The Conventional Inns.

“Though the two providers are in unique industries, we have a great deal of main overlap,” Nathan Romano, cofounder and running member of swimwear and life style model Onia, instructed WWD. “Both are fun and equally are beach front and pool targeted although sharing a luxurious, journey-oriented shopper base. Once we understood this, a collaboration with The Conventional felt purely natural and like a lengthy time coming.”

Onia The Standard Hotel swimwear

The Onia x Normal Resort collection features each men’s and women’s swimwear.

Courtesy Photograph

The 4-piece collection involves models for equally guys and gals (a person-piece satisfies, string bikinis and board shorts) in eye-popping canary yellows. Romano claimed the collection was impressed by “playful pool scenes” taken from The Standard’s listing of worldwide boutique lodges in locations like New York, Miami, London, the Maldives, Ibiza and Thailand.

Onia swimwear

Swim trunks from the Onia x Common Inns assortment.

Courtesy Photo

“We took our typical silhouettes and reinterpreted them into versions based mostly on The Standard’s iconic vacation resort yellow — a shiny and timeless shade for days in the sunlight,” he described. “Each style and design captures the brand’s cheeky glamour and effortless leisure for the entertaining and journey-oriented sunshine-seeker.”

Parts selection in price tag from $75 to $145, and come in women’s sizes XS to XL and men’s dimensions S to XXL.

“This is our first time doing the job with The Regular and it is been a terrific encounter,” Romano stated. “We could definitely see additional collaborations in the future.”

In the meantime, the journey industry’s huge resurgence this summer season is benefiting the two corporations. The Normal is organizing on opening boutique hotels in Dublin, Lisbon, Portugal, Brussels, Singapore and Melbourne, Australia. In addition, the agency sells journey-relevant products and solutions by means of its e-commerce store.

Onia is also in growth method. The swimwear brand name — which Romano introduced on-line in 2009 with the enable of Carl Cunow — is now a whole lifestyle brand, which include resortwear and ready-to-put on. In January, Onia released activewear. Denim arrived the next July. This drop, the brand will launch what Romano described as “all-climate apparel.” (Consider outerwear and clothing built for autumn’s sweater weather conditions.)

“This new selection characteristics transitional-important shackets, light-weight puffer jackets and cashmere travel sets,” the cofounder stated. However, he additional, “swimwear is unquestionably what we are most recognized and beloved for.”

And while Onia was pressured to shut its New York Metropolis brick-and-mortar retail outlet during the pandemic, the brand has a strong wholesale small business. Retail partners involve Saks Fifth Avenue, Nordstrom, Revolve, Neiman Marcus and Mr Porter, among other folks.

“For the time currently being, we will stay a internet site-centered model,” Romano stated. — KELLIE ELL

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