Marimekko’s Hottest Collaboration Is Wearable Artwork

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Fashion


The summer time is prime time to generate a capsule wardrobe comprehensive of effortless-to-dress in pieces. And Finnish structure residence Marimekko’s newest collaboration places a entertaining spin on multipurpose summer season basic principles. 

On Monday, the print- and-shade ahead manufacturer introduced its partnership with Virginie Hucher, showcasing the French artist’s performs, which are recognized for their fluid, abstract silhouettes and bold shades. 

“My to start with perception when I noticed Virginie’s function was that it is tremendous minimal, architectural, graphic, but also incredibly tactile. I was drawn to both of those the extraordinary designs and the perfectly imperfect finishes of her pieces,” claims Rebekka Bay, inventive director at Marimekko, by way of press launch. “Because the artworks on their own have so significantly condition, we determined to build the dresses around the artworks as a substitute.”

The end result includes three A-line dresses and a best-and-skirt set in white, blue, brown, and pink hues from Hucher’s artworks. “I assume that vogue designers and artists alike have usually been about creative expression, and manner functions as an critical instrument, it is a universal language that provides us the opportunity to expose our identities,” states Hucher. 

This collaboration comes on the heels of Marimekko’s partnership with American brand name Mansur Gavriel that resulted in a picnic-completely ready assortment of strawberry-printed purses. The manufacturer also not too long ago partnered with Adidas, releasing a flower-printed product of the sportswear giant’s Ultraboost sneakers, as nicely as fitness center-completely ready fits in Marimekko’s daring hues. 

Retailing from $310 to $395, the Marimekko x Virginie Hucher collaboration is now out there at marimekko.com. 

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