SHANGHAI — Louis Vuitton men’s spring 2023 runway display that paid tribute to the late Virgil Abloh acquired more than 54 million views on Weibo, thanks to a Chinese BTS-like boy band.
A day just before the exhibit, Louis Vuitton named the preferred Chinese boy band TNT, or Teens in Situations, as a brand name ambassadors. The group’s account has more than 10 million followers on Weibo, and particular person members’ accounts have a full of 124 million followers.
A movie released by the brand name showcasing TNT on a rooftop echoed the show’s prelude video clip “Strange Math,” with a beginning sequence showcasing marching bands on a Parisian rooftop overlooking the Eiffel Tower.
The TNT movie was also shot on a sunny rooftop, but in Chongqing for this event. The teaser online video garnered a lot more than 3 million sights on Weibo. TNT associates ended up dressed in the Louis Vuitton men’s pre-slide 2022 assortment, Abloh’s final mid-season assortment.
Operating with stars yielding substantial on the net site visitors has been a vital portion of the luxury brand’s China system in excess of the final couple many years, as they can enable makes amplify their social media presence and drive explosive product sales.
But considering that a slew of top rated Chinese superstars got censored by the authorities final calendar year due to numerous scandals, such as rape allegations versus Vuitton’s former ambassador Kris Wu, and tax evasion charges towards the brand’s other face Lover Bingbing, Vuitton has started to change its approach by tapping Winter Olympic gold medalist Eileen Gu and award-profitable actress Zhou Dongyu to diversify its ambassador lineup in China. Other brand names, together with Prada and Dior, have adopted a equivalent shift to adhere to China’s crackdown on irrational celebrity tradition.
But an alliance with significant traffic driving stars remains vital. For the men’s spring 2023 season, Prada’s runway show livestream gained more than 40 million sights on Weibo, many thanks to the Italian luxury brand’s ambassador Xukun Cai. He has more than 36 million followers on the system.
Dior Men’s worked with boy band TFBoys member Junkai Wang and climbing stars Arthur Chen, Linghe Zhang and Yi Lin to market the collection. The LVMH Moët Hennessy Louis Vuitton-owned luxury house’s spring 2023 collection gained practically 40 million views on Weibo.
But Chinese stars are not the only types who keep sway in the industry. Even with not web hosting a livestreaming session on Chinese social media, Celine managed to produce buzz throughout borders as Blackpink’s Lisa, BTS’ Kim Taehyung, aka V, and actor Park Bo-gum stepped out in sharp ensembles in front of starstruck lovers on Sunday evening for the brand’s men’s exhibit in Paris.
Lovers in China had been just as enthusiastic. The hashtag “Park Bo-gum V Lisa at Paris Fashion Week” been given far more than 140 million clicks on Weibo.
Louis Vuitton Men’s Spring 2023
Louis Vuitton Names BTS-like Chinese Boy Band Teenagers in Periods as Ambassador
BTS’ Kim Taehyung and Blackpink’s Lisa Induce Chaos at Celine