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Photo courtesy of LoveSeen
Lash-Lifting Magic:
The Key Is Your Eye Shape
False lashes have gotten a major update, not to mention an upgrade. What started as one-size-fits-all and super bold has evolved into multiple options, from totally natural-looking to all-out glamorous, that can be tailored to your individual face and eye shape.
Why try false lashes? They don’t smudge (as mascara does), they don’t cause redness (as some growth serums can), and they don’t take lashes with them when you remove them (which is common with lash lifts or extensions); they also last for multiple uses.
The key, according to LoveSeen cofounders Jenna Lyons and Troi Ollivierre, is finding the right shape. “We customized our lashes to different eye shapes,” says Ollivierre, a top makeup artist. “We designed each one with different eye shapes, ages, ethnicities, and beauty goals in mind to get the most natural look and feel. The bonus is that the right shape is easier to apply, too.” Whether you have sparse lashes that need fullness, long lashes that need more definition, or something in between, here’s how to choose which lash is best for you.
Find Your Best Lashes

Option 1: Cate
Vibe: You-but-better naturalness
Best for: Hooded eyes, short lashes
“Cate is our shortest, most delicate lash,” says Ollivierre. “It adds fullness and length, so it looks great on anyone, but especially those with short, sparser lashes or hooded eyes.”
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LoveSeen
Cate Lashes
goop, $22SHOP NOW

Option 2: Iris
Vibe: Flirty lift
Best for: Smaller, narrow eyes
“Iris has longer lashes on the outside corners to give a gorgeous upward curl that opens up the eyes,” Ollivierre says.
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LoveSeen
Iris Lashes
goop, $22SHOP NOW

Option 3: Troi
Vibe: Cat eye
Best for: Almond-shaped eyes
“Troi is a fuller lash with a mix of black and brown lashes,” says Ollivierre. “It works well on almond-shaped eyes because it elongates the eye and gives a bit of a cat-eye feeling.”
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LoveSeen
Troi Lashes
goop, $22SHOP NOW
A ROUTINE TO TAKE YOUR LASHES
FROM DAY TO NIGHT
When you’ve got lush, fluttery lashes, you don’t need much else. Keep your skin clean, fresh, and dewy; brush up your brows; and add a touch of blush for a beautiful daytime glow.
DAY
Step 1: Prep Your Skin
Cleanse, tone, add skin-loving vitamin C, and moisturize for glowing skin that carries the day.
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Gentle Skin Polish
goop Beauty
GOOPGLOW Cloudberry Exfoliating Jelly Cleanser
goop, $28/$25 with subscriptionSHOP NOW -
Plumping Eye Cream
Pangea
Peptide-Rich
Eye Cream
goop, $48SHOP NOW -
Skin-Brightening Miracle
goop Beauty
GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow
goop, $125/$112 with subscriptionSHOP NOW
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Toner for Smooth, Soft Skin
goop Beauty
GOOPGLOW Flower Acids Resurfacing Toner
goop, $45/$40 with subscriptionSHOP NOW -
Skin-Boosting Moisturizer
goop Beauty
GOOPGLOW Glow Lotion
goop, $58/$52 with subscriptionSHOP NOW
Step 2: Blur Imperfections
Don’t go hard on foundation: You want your skin front and center. Or just touch up spots with concealer.
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Next-to-Nothing Dewy Tinted SPF
ILIA
C Beyond Triple Serum SPF 40
goop, $64SHOP NOW -
Silky Medium-Coverage Makeup
Ere Perez
Oat Milk Foundation
goop, $39SHOP NOW -
Miracle Spot and Dark Circle Fix
Kosas
Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream
goop, $28SHOP NOW
Step 3: Define Your Brows
Use a tinted gel to set and lift your brows and fill in sparse areas with a pencil.
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Gel for Lift and Hold
Kosas
Air Brow Tinted Volumizing Treatment Gel
goop, $22SHOP NOW -
Pencil for Fullness
Westman Atelier
Bonne
Brow Pencil
goop, $38SHOP NOW
Step 4: Warm Up Your Skin
Place blush on the apples of the cheeks and across the bridge of the nose for an instant healthy-looking flush—and blend upward for a diffused, sculpted effect.
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Velvety Cream
Westman Atelier
Super Loaded Tinted Highlighter in Peau de Sante
goop, $75SHOP NOW
Step 5: Apply the Lashes
This lash tool makes a huge difference—it holds the lash in a curved shape, so you can go directly toward your eyes from the front, as opposed to coming in from the side. The lashes can be reused up to 10 times; keep them in this unlacquered brass case.
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Apply
LoveSeen
Lash Applicator Tool
goop, $34SHOP NOW -
Store
LoveSeen
Lash Case
goop, $34SHOP NOW
NIGHT
ADD-ONS FOR NIGHT
Lips
Add a great lip or—if you’re feeling it—a smoky eye.
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Bright Red
Ere Perez
Beetroot Lip + Cheek Tint
goop, $29SHOP NOW -
Berry
ILIA
Balmy Tint Hydrating Lip Balm in Wanderlust
goop, $28SHOP NOW -
Coral
ROEN
Elixir Tinted Lip Oil Balm in Alba
goop, $32SHOP NOW
Can I Really Do a Smoky
Eye with Lashes?
Yes. Ollivierre avoids creamy eye shadow because the oils in it can cause lash glue to unstick; that said, powder or cream-to-powder is perfect. Start with a light-colored shadow and smooth it from your top lash line to the crease of your lid. “Then apply a medium shade over the lighter shade,” he says. “Place the third, darkest shade close to the lash line and smoke it out toward the crease.” At the lower lash line, add the medium shadow and smudge it in between the lashes, then apply your false lashes afterward. “Apply lashes after eye makeup—it’s just less of a hassle,” he says. Which lashes? Go for drama. “A fuller-style lash like Troi gives more depth to the smoky eye.”
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Westman Atelier
Eye Pods Eye Shadow
goop, $88SHOP NOW -
Westman Atelier
Eye Shadow Brush I
goop, $58SHOP NOW
Brown or Black?
“Use a brown lash if you want a fuller but subtler look,” says Ollivierre. “Brown is also super flattering on blondes. Black is more of a statement, so use it when you want to make a bigger, wide-awake impact.” Both Cate and Iris come in brown or black; Troi is a mix of both.
Related Reading
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A Style Guru’s New Obsession: Fantastic Lashes