Lake Como’s New Luxurious Resort Passalacqua Gets the La DoubleJ Therapy – WWD



MILAN — La DoubleJ has introduced its vibrant prints to the Lake Como, the place it debuted its initially inside style job.

The brand name launched by journalist-turned-entrepreneur J.J. Martin took above the bar and pool spot of Passalacqua, a historic estate not long ago turned into a luxe 24-suite retreat, which quietly opened its doors previous month.

Conversely to equivalent, buzzy operations by other luxury players taking more than hospitality amenities in strategic areas for the summer months time — such as Dior’s customization of the Bagni Fiore seashore club in close proximity to Portofino — La DoubleJ’s venture is everlasting.

A personal villa because 1787 nestled in generations-old cypress trees and olive groves, the Passalacqua home has been restored and remodeled into a five-star lodge by Valentina De Santis, whose spouse and children has practical experience in luxury hospitality since acquiring the Grand Resort Tremezzo — a single of the lake’s most famed inns, back again to the ‘70s.

La DoubleJ’s takeover of Passalacqua.
Courtesy of La DoubleJ

As part of their tie-up, Martin and De Santis reimagined the poolside solarium and lounge region overlooking Lake Como with a joyful contact, as they jazzed up the room with La DoubleJ’s vibrant styles, ranging from florals to a Passalacqua Fish motif.

Originally sourced from the archives of silk expert Mantero, these prints were being splashed on bamboo and rattan home furniture, cushions, aprons and tabletop goods. In addition, La DoubleJ porcelain items and Murano glassware have been paired with new custom made linen layouts, whilst the retro, Dolce Vita-evoking umbrellas and sunbeds were being increased by the juxtaposition of good hues and the Shiny Blooms print.

La DoubleJ's takeover of Passalacqua's pool area.

La DoubleJ’s takeover of Passalacqua’s pool area.
Courtesy of La DoubleJ

Many of the products designed for the hotel — together with cushions, placemats and napkins — will be obtainable for obtain completely at the La DoubleJ web page beginning from mid-summer season 2022.

La DoubleJ's takeover of Passalacqua.

La DoubleJ’s takeover of Passalacqua.
Courtesy of La DoubleJ

As part of its outside place, Passalacqua also attributes rose and vegetable gardens, an antique orchard, a lakeside tennis courtroom and a non-public dock with the hotel’s vintage boats made available to cross the lake in model. Other services contain an open up-air fitness center in the olive grove, spa treatments in the fruit yard, yoga courses out there each and every morning at sunrise as properly as motion picture nights below the stars.

Standing higher than the village of Moltrasio, the neoclassical mansion above the several years hosted popular personalities from the tunes, literature, art and political worlds, ranging from Napoleon Bonaparte to Winston Churchill. The villa was crafted by Count Andrea Lucini Passalacqua, who worked with architect Felice Soave and designer Giocondo Albertolli to create a person of the premier estates on Lake Como.

If she opted for an eccentric touch outside, within De Santis enhanced the unique charm of the villa, restoring frescos and trying to keep just about every home distinct from the many others. Suites have been established inside the principal historic villa, the Palazz historical stables and Casa al Lago, which is positioned ideal on the lake. The main villa incorporates what is billed as the premier suite on Lake Como, a 2,700-sq.-foot space with lavishly adorned halls, double-height vaulted ceilings and a sweeping check out of the lake.

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