Givenchy’s New Capsule Acknowledges Walt Disney Co.’s 100th Anniversary – WWD



Givenchy and Disney have teamed for a new capsule selection that attributes Oswald the Lucky Rabbit, recognizing the Lunar New Year and 100 years of Disney.

Developed by Disney and its studio artists and acknowledged as the precursor to Mickey Mouse, Oswald is a initially in the history of character animation. Earlier this thirty day period, Walt Disney Animation Studios launched an all-new Oswald short for the 1st time in almost 95 many years.

Matthew Williams, Givenchy’s resourceful director, labored with Disney to generate a “one-of-a-kind environment tour” that fuses Oswald’s mischievous, large-vitality spirit with his own aesthetic for Givenchy in a capsule that captures the spirit of adventure.

A campaign picture from the Disney x Givenchy capsule.

The marketing campaign and Oswald’s planet tour will occur to everyday living in a combined reality small generated in collaboration with both equally Walt Disney Animation Studios and artwork director and photographer Julian Klincewicz. The journey commences at the El Capitan Theatre in Los Angeles and moves by means of Shanghai, New York, Tokyo and Paris, in which Oswald finishes up at the Residence of Givenchy.

Women’s items in the capsule include a blue varsity jacket with white sleeves with Givenchy and Paris lettering that accentuate placements exhibiting Oswald the Lucky Rabbit supplying a flower to his sweetheart, Ortensia. On a brilliant purple oversize shirt and sporty short ensemble, Oswald appears on a horse in white framed by bandanna-fashion prints. There’s also denim where by the two characters return, this time in graffiti-model treatments as multicolored motifs on a jean jacket with Givenchy lettering and its 4G logo, and on jeans decorated with musical quarter and eighth notes. Rounding out the capsule are T-shirts in pink, white, black or pink-and-black tie-dye, while hoodies, tanks and track pants include the 4G emblem stylized into a coronary heart and the Magic Kingdom in dropout white.

A campaign image from the Disney x Givenchy capsule.

For males, there is a red varsity jacket that demonstrates Oswald riding a bronco to Los Angeles, whilst a blue button-down shirt frames the character in bandanna-design motifs. There also is assertion denim, T-shirts, sweatshirts and monitor ensembles.

Add-ons variety from Disney x Givenchy tennis footwear, totes and compact cross-physique luggage to card carriers, cell phone scenarios, earbud instances, and caps.

A campaign impression of Disney x Givenchy capsule.

Consumers can participate in the electronic journey on Snapchat with the Oswald Earth Painter AR lens, which will allow users to colour the sky with paint, stencils and passport stamps, highlighting the 5 towns of Oswald’s Givenchy tour, beginning Thursday. The lens will push customers to the Givenchy website to explore extra about the capsule collection.

The Disney x Givenchy capsule collection will be offered starting off Friday in China, Singapore and at a Tokyo Ikebukuro pop-up, as perfectly as the Miami Aventura pop-up on Tuesday, and will be readily available globally on Dec. 30 in merchants and on Rates range from $255 to $5,690.

As claimed in May well, Givenchy claimed it was functioning intently with Walt Disney Animation Studios to style and design pieces featuring such iconic cartoon figures as Bambi, Perdita and Pongo from “101 Dalmatians,” Elsa and Olaf from “Frozen,” and Oswald the Fortunate Rabbit. The task kicked off in May perhaps with a minimal-version capsule of luxury ready-to-have on, the to start with of the series, adopted by a “101 Dalmatians” capsule in July.

In May, Williams stated, “Disney has normally held a specific area in my coronary heart, as it has for so several throughout generations, countries and cultures. As a boy from California and a father in Paris, Disney has usually been a source of significant moments through my existence. It’s a legitimate honor to bring two legendary brands jointly for this challenge.”

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