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“We are flipping from just advertising and marketing women’s underwear for adult men to marketing and advertising every thing for everybody,” says Sipe who, prior to joining Cosabella, was the designer and the founder of Menagerie Intimates, a lingerie manufacturer targeted on male-identifying bodies. Consider, for instance, the company’s lacy thongs and jockstraps that ended up launched less than the brand’s “Never Say Never” group, which Guido Campello, the managing director of Cosabella, says is the initially of additional inclusive collections to appear: “We’re currently working on the 2nd era, which is actually, what are the solutions that must cross more than?” As Cosabella is venturing into marketing lingerie staples like bikinis and thongs for guys, Campello says that the market place is however catching up to what customers have been demanding for a prolonged time: “The idea that anybody could have elegance… that is seriously lacking.”
