Farm Rio Opens Very first L.A. Shop – WWD

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Fashion


Farm Rio is placing down lasting roots in Los Angeles.

The Brazilian modern day manufacturer known for tropical print puffers and vacation resort-prepared dresses and swimwear is environment up its thatched-roof shop in close proximity to the ocean, on Venice’s Abbott Kinney Boulevard.

The 1,900-sq.-foot keep opens Monday at 1326 Abbott Kinney.

“We’re so fired up to be again in this unbelievable metropolis (pursuing our 2019 pop-up also in the community) and to welcome in present shoppers and new ones,” stated Fabio Barreto, chief government officer of Farm Rio. “Venice Beach has the very same vitality as our hometown, Rio, so this new keep definitely feels like our home away from residence. This opening also marks an important phase in our world expansions initiatives, pursuing places in SoHo (New York), Miami and Paris in the last handful of years.”

Farm Rio commenced in 1997 at a market in Rio de Janeiro, founded by Katia Barros and Marcello Bastos.

In 2019, Farm Rio opened its to start with U.S. brick-and-mortar outlets on Prince Avenue in Manhattan’s SoHo and in the Aventura Mall in Miami. The brand name also sells at Neiman Marcus, Saks Fifth Avenue and Nordstrom, where it launched footwear in April as section of an exceptional partnership.

By means of escapist Instagram advertising, collaborations with Levi’s and other individuals, and an influencer gifting system that cultivated a Hollywood fanbase including Sarah Jessica Parker, Hectic Phillips and Kerry Washington, the manufacturer was capable to mature sales during the pandemic.

Operated beneath the publicly traded Grupo de Moda Soma, Brazil’s most important vogue team encompassing seven brands, Farm Rio accounts for 40 p.c of general income.

Farm Rio’s Los Angeles retailer.
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