DOT Secretary Frasco eyes customer-welcoming, “distinctly Filipino” air, seaports in PHL



Team Out of Town Website Hub ( – Division of Tourism (DOT) Secretary Christina Garcia Frasco eyes bringing advancements to the country’s air and seaports to encapsulate the “Filipino Brand” and give visitors a great very first and very last impact when they pay a visit to The Philippines.

In a meeting with Office of Transportation (DOTr) Secretary Jaime J. Bautista on Monday (August 8), the tourism main pointed out that as the primary gateway to the country, airports and seaports participate in an integral job in the total vacationer practical experience and the tourism price chain.

DOT Secretary Frasco eyes visitor-friendly, “distinctly Filipino” air, seaports in PHL
DOT Secretary Frasco eyes visitor-helpful, “distinctly Filipino” air, seaports in PHL

She added that the DOT envisions strengthening existing services in airports and seaports by introducing enhancements that will make the ports a lot more aesthetically pleasing, handy, tourist-welcoming, and most importantly, reflective of the “Filipino Brand”.

“Aside from strengthening advantage to tourists and visitors, the DOT also appears to be like at placing a ‘Filipino Brand’ to our ports, a fantastic graphic of the Philippines that would keep on being in the reminiscences of visitors to the region right before touring various locations in the Philippines and long right after they have remaining,” Secretary Frasco mentioned.

Some of the DOT’s advisable enhancements consist of the installation of signages that will have a uniform appear in all air and seaports, as properly as the use of lights, backdrop, and furniture that will distinctly mirror the “Filipino Brand name.” Frasco observed that the DOT wants “the working experience to be positive for all senses” and that there will also be interactive shows that includes various artists and artisans to make the airport encounter incredible and experiential for tourists.

“Traditionally, the Office of Tourism has been associated in the promotion and advertising purely and mainly in ads, but this time all-around, we needed a tacit manifestation of our model as the Philippines for the reason that this is what the President quite evidently stated in his SONA, that he would like us to promote the Filipino brand to the entire world. This is one thing we would like to herald in the Philippines, starting with our delight and our culture, our heritage, and our id as Filipinos. And that is why the components of the aesthetic advancements that we desire to introduce are all designed in the Philippines and distinctively Filipino,” enthused the DOT chief.

In addition to aesthetically interesting ports, the DOT is also pushing for a anxiety-absolutely free passenger knowledge with extra effective company and reduced passenger ready time. DOT suggests a Just one-Halt-Shop for land, air, and sea connectivity with provision for digitalized company to aid effectiveness. The Division also dedicated a tourism help desk with experienced personnel to aid visitors’ problems.

L-R: Capt Manuel Antonio L Tamayo DG, CAAP;  Usec Elmer Sarmiento, Usec. for Maritime;  DOT Usec. Shalimar Tamano;  DOTr Sec. Jaime J. Bautista;  DOT Sec Christina Garcia Frasco;  DOT Usec. Shereen Pamintuan;  Mr. Cesar Chong, GM MIAA;  Usec. Roberto O. Lim, Usec for Aviation and Airports;  DOT Asec. Verna Buensuceso;  DOT Asec. Rica Bueno
L-R: Capt Manuel Antonio L Tamayo DG, CAAP Usec Elmer Sarmiento, Usec. for Maritime DOT Usec. Shalimar Tamano DOTr Sec. Jaime J. Bautista DOT Sec Christina Garcia Frasco DOT Usec. Shereen Pamintuan Mr. Cesar Chong, GM MIAA Usec. Roberto O. Lim, Usec for Aviation and Airports DOT Asec. Verna Buensuceso DOT Asec. Rica Bueno

Frasco likewise underscored the need to have to supply proper characteristics and amenities in gateways and transport hubs for folks with disabilities (PWDs) as component of the Department’s advocacy for Barrier No cost Tourism. Availability of wheelchairs, elevators with PWD -helpful functions, obviously designated PWD parking slots, and look at-in counters with lower and recessed or break up-amount counters that can accommodate individuals seated on wheelchairs were amongst the proposals of the DOT.

Meanwhile, the DOT recommended the resumption of pre-pandemic routes to lessen the congestion in the key ports. The Office also proposed the opening of new regional and domestic routes presented the positive developments in journey disorders and desire.

“While we realize that introducing big infrastructure modifications to the present airports and seaports is a little something that are unable to be carried out in the shorter-expression, in remedy to the simply call of the President to improve the over-all tourist encounter, we have discovered techniques wherever we can introduce enhancements that do not necessarily entail lengthy-time period steps,” the tourism main added.

The DOT endorses the Ninoy Aquino Worldwide Airport Terminal 2 (NAIA-T2), Davao International Airport (DVO), and Cebu Town Pier 1 for the airport and seaport improvement plan pilot projects.

The application, to be led by the DOT with the help of the DOTr, will be a joint partnership amongst the two companies. Through the conference, Transportation Secretary Bautista agreed to the DOT’s proposal to generate a Complex Doing work Team (TWG) that would oversee the sleek and complete facilitation of the improvement program.

“I assume our experience doing work with airlines and now doing the job with governing administration will now permit us to remedy the challenges and the challenges and functioning with the Section of Tourism we can improved boost the encounter of our vacationers. I am incredibly happy we started off this discussion, and I agree that we will need to even more explore the information of the project, let us arrange a doing work team. This is a pretty fantastic collaboration in between the DOT and the Office of Transportation. Let’s make it materialize,” mentioned Bautista.

In addition to its advice to reinstate determined domestic and intercontinental flights, the DOT also proposes strengthening its partnership with the DOTr on air and sea routes improvement.

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