When Euphoria premiered in 2019, just one of the most significant breakout stars was the make-up produced by the show’s make-up department head, Doniella Davy. A showstopping array of crystal-studded lids, glitter tears, neon graphic eyeliner, and other ocular adornments seen on its youthful stars turned a game-changing inspiration for the magnificence field. Which is why it was not too shocking when Davy launched her individual makeup brand, Fifty percent Magic. Nevertheless the brand name is supported by A24, the studio that generates Euphoria, it is all from Davy’s excellent mind. The glitter eyeliner, lush eye pigments, and stick-on rhinestones all symbolize her signature aesthetic. That being said, there are also a great deal of neutral solutions, and the line appeals to basically any sort of make-up preference or mood.
The brand name released with an impressive assortment of colour merchandise. There’s the Chromaddiction Eye Paint + Liner ($24), which comes in matte and shimmer finishes and eight shades. The Glitter Capsule Eye Paint + Liner ($20), which may possibly bring Urban Decay Large Metal liner to thoughts, comes in 4 shades. Confront Gems ($12), which are self-adhesive, are offered in packs of iridescent crystals rhinestones, neon jewels, and cone-shaped studs for a punk-encouraged glance.
Lip solutions include Mouth Cloud ($18), a velvet-delicate lip product that arrives in 9 shades, and Sculptitude ($14), a helpful dual-ended lip liner (you can also buy them together through the Liptrik kits).
There is also Mild Entice ($20), a duo-chrome highlighter, and the Dew Lock Hydrating Established + Refresh Mist ($20). Rounding out the assortment are the Precision Eye Liner Brush ($12), Adornment Tweezers ($14) to utilize the deal with gems, and Wing Magician ($10), a reusable silicone software that aids generate a rapid and easy wing.
Being a make-up maximalist, I was much more than enthusiastic to check out the model. From the whimsical fairytale-esque packaging to the rainbow-hued items, I understood 50 % Magic was designed for me. I started off with Chromeaddiction in Sky Juice (a loaded periwinkle) all above my lid, and then utilized the Wing Magician to make a wing (shaped in the Fifty percent-Magic logo—aka the sparkles emoji). I was instantly amazed with how effortless it was to implement the eye paint and how pigmented it appeared on my lids in just just one swipe.
Next, I outlined the shadow with Glitterpill in Goblin (adore the identify) for a contrasting eco-friendly-and-blue glance and utilized a small dab of Light-weight Lure in Spiritually Complex on the middle of my lid.
For my lips, I lined them with Sculptitude in Up and At ‘Em and filled them in with Mouth Cloud in Bill Connected. The lip colour was an quick win—not only for the excellent incredibly hot-pink shade but also for the components. It was super pigmented from the soar (some pinks need a second or 3rd software on me), and it felt clean, moveable, and lightweight.
I was a ’90s teen, so I have always been a fan of experience gems, many thanks to Gwen Stefani and Bjork, who both of those wore them, the film Josie and the Pussycats, and, of class, the underrated vintage known as Showgirls. I made the decision to go modest for my first go-round, and apply a few modest iridescent gems to the interior corner of my eyes and lash line.
When it came to software, I was pleased by how immediately it went, many thanks to the tweezers and the self-adhesive element of the gems. Some could possibly favor to just buy typical encounter gems and stick to lash glue for application, but you just can’t deny that this is a great option to have in a pinch. You never have to fiddle about with sticky glue, and I did not have any problems with the gems not being in area over the eye shadow or glitter.
Overall, I was impressed by almost everything from the pigments to the stunning colors, and particularly by the reality that I was capable to speedily produce a Euphoria-ready appear in a matter of minutes. I’m also interested in what the brand might appear out with upcoming. I feel a lid primer would be a fantastic addition, as nicely as a colored mascara. I feel this is a wonderful brand for anyone—maximalist make-up pros, persons who are curious about colour or employing confront gems, and even neutral make-up fans who can recognize a legit formula.
Future: Euphoria’s Make-up Artist, Doniella Davy, on Shaking Up Regular Makeup Norms