Celebrities like Miley Cyrus, Dua Lipa, and Bella Hadid are propelling the statement ring trend beyond the platform. Last year, global shopping platform Lyst reported that interest in plastic rings has been rising since January 2021. Searches for “resin rings” were up 28% month-on-month in 2021, according to the site, with the keywords “chunky” and “bold” being the most frequently used. “Colorful rings” were also spiking, with page views for the keyword up 19% since the beginning of February 2021. According to its findings, the most sought-after colors are neon green, hot pink, and yellow. By 2022, the hashtag #chunkyrings on TikTok has amassed over 34 million views.
Last modified: May 18, 2022