Beyoncé Invitations Admirers to Learn Their Utopia – WWD




How does Beyoncé determine utopia? Properly, her legions of followers are about to discover out.

The newest fall from the superstar entertainer’s Ivy Park assortment with Adidas is becoming called Ivytopia and is defined as “a journey to uncover one’s personal nirvana.”

In this post-pandemic globe, Ivytopia “explores the collective relationship we share immediately after rising from a period of time of isolation,” the model said. “Ivytopia imagines the possibilities of this journey with a single a further, dreaming and checking out our infinite opportunity. Whether a beach, mountain vary, or urban oasis, the location is unrestricted, as lengthy as it makes you sense hopeful for what’s still to come.”

The news of the drop arrives on the heels of the launch of the singer’s throwback one “Break My Soul,” which just strike selection 1 on the Billboard Sizzling Dance/Electronic Music chart.

Looks from the Adidas x Ivy Park Ivytopia collection

Seems to be from the Adidas x Ivy Park Ivytopia selection.
Courtesy of PaulWilmotCommunications

In terms of the assortment, this translates into a large selection of inclusively sized gender-neutral manner and effectiveness clothing, footwear and equipment for grownups and youngsters. It also functions the brand’s 1st children’s-specific swimwear offering.

The Adidas x Ivy Park Ivytopia collection will consist of 52 items of clothing, seven add-ons and 4 footwear designs for grownups in XXXS to XXXXL as effectively as unisex frequent and oversize matches, men’s frequent and limited suits and women’s restricted, frequent and oversize fits.

For kids, 14 attire types, 3 components and two footwear models will be supplied.

The selection was made with each and every entire body sort in intellect and arrives in an array of hues such as off-white, silver, cyan, khaki and yellow alongside with a crystal and floral-influenced print. Materials include printed electricity mesh, metallic spandex, stretch twills and French terry — all intended to speak to Ivy Park’s propensity for athleticism and vogue.

Looks from the Adidas x Ivy Park Ivytopia collection

Seems to be from the Adidas x Ivy Park Ivytopia assortment.
Courtesy of PaulWilmotCommunications

The components incorporate a five-panel vast brim hat produced in a swimwear materials with a removable Cuban backlink chain provided in both of those a stable and the crystal print. There will also be a reversible bucket hat and an oversize tote with detachable exterior pouch pockets. The assortment will incorporate a a few-pack of socks in off-white, cyan or silver.

In phrases of footwear, Ivytopia the moment all over again takes on Adidas’ signature Stan Smith sneaker that has been reworked into a daring and somewhat futuristic glance, together with a new iteration of the Savage with intricate paneling and pops of coloration, and an current mule that includes a light mesh cloth meant to complement the attire. There’s also an Extremely Strengthen in an engineered knit.

Price ranges selection from $30 to $200 for the grownup collection and consist of swimwear for $45 to $120, a reversible bomber in the crystal print for $150, the Stan Smith for $110 and the Ultra Boost for $200.

The kids’ assortment will vary in cost from $30 to $120 and will include the inaugural swimwear assortment that will retail for $35 to $65.

Looks from the Adidas x Ivy Park Ivytopia collection

Seems to be from the Adidas x Ivy Park Ivytopia collection.
Courtesy of PaulWilmotCommunications

Ivytopia will be readily available commencing July 21 on and in choose suppliers globally on July 22.

To encourage the launch, the brand name has produced a cinematic campaign focused on the idea of being isolated from the exterior planet and obtaining therapeutic by means of connection and sharing desires of escape to Ivytopia, regardless of whether that is only daydreaming or hitting the street for a vacation. The cast features styles Irina Shayk and Joan Smalls alongside with Harvey Newton-Haydon, Adut Akech and Alva Claire.

The very first Ivy Park selection beneath Adidas debuted in January 2020 and has come to be a perennial bestseller. Beyoncé to begin with launched the brand below Topshop in 2016 but parted ways with the company and assumed total possession of the label prior to teaming up with Adidas in 2019. Given that then, they have presented various collections which include Ivy Coronary heart, a capsule impressed by really like that introduced for Valentine’s Working day, Halls of Ivy, a line meant to unite people regardless of qualifications, shade or creed, as nicely as collections centered around Black cowboys and rodeo, swimwear and ski-encouraged apparel.

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