Satisfy All Beneath Heaven, a label by designer Jimmy Alexander.
It is his fashion debut — a gender-neutral line handcrafted with all organic and natural, bespoke supplies. Produced in India, using fair labor tactics, it is a vivid selection of satisfies, collared shirts, personalized trousers, shorts and graphic T-shirts.
“If you’re performing it on your possess to start off with, you can established individuals specifications and then you have acquired to live to them,” stated Alexander.
“What excellent means outside of the content, quality in terms of intention,” he ongoing. “That’s what high-quality actually is.”
Residing in Highland Park, in northeast Los Angeles, Alexander is originally from a smaller city close to Brighton, England. He researched drama and theater in Birmingham prior to relocating to London, the place he used 10 years doing the job in promotion, then music administration.
“I sort of generally experienced this experience that I experienced something to say in myself,” he reported. “Dressing has been the way that I categorical myself all through my everyday living. That is in all probability one particular of the constants.”
It was following moving to L.A. 4 many years back that he left tunes to go after design and style. And his route took a turn right after he wandered into Mohawk Basic Shop in Silver Lake, he said, making buddies with owners Kevin and Bo Carney. He showed Kevin his sketches and was employed to sign up for on styling work opportunities and shopping for excursions to New York and Paris.
“That lasted six months and then the pandemic hit,” reported Alexander.
That’s when All Beneath Heaven, two yrs in the building, commenced to take condition.
“I simply call them chapters,” he stated of the collections, referring to the parts as “expressions.” “This is prologue. The next a single is likely to be chapter just one.”
Making use of hand embroidery, silk, linen, cotton, velvet — all organic — and hand-painted prints, there is a childlike, poetic sensibility all over.
“All Beneath Heaven is actually born out of my interest in the metaphysical and in Zen and in the idea that it’s a common thoughts,” he reported.
He named a suit jacket “Reach for the Stars Within just,” which features a purple ladder winding up to a golden star.
“The back is the universe,” he discussed, revealing the other facet — his outer house. “The idea is you are the universe. The universe is inside.”
Some of the items involve haikus, playing with the notion of the self. Some others reference “creator and creation.”
“Fashion takes advantage of artists’ get the job done so a lot. But how could I do it in a way that is my perspective, you know? And I’m always interested in the place the artists and the artwork divides. Who is the particular person at the rear of this piece?”
A silk prime showcases a postcard published by Frida Kahlo, though a pair of linen-cotton shorts carry to lifetime a letter Pablo Picasso wrote Gertrude Stein “talking about his competitiveness to [Henri] Matisse,” explained Alexander. There’s a jacket spending homage to Peter Blake’s “Self-Portrait With Badges,” a painting Alexander grew fascinated by immediately after viewing it at the Tate Museum as a child.
“This is my participate in on a David Hockney swimming pool,” he mentioned of one more, titled “Splash.” “Another Brit who moved to L.A. and obtained obsessed by coloration and light-weight.”
It is playful, with operation in thoughts. A accommodate jacket, making use of magnets as buttons, can be worn three different techniques — and as a gown — shifting the sizing and condition.
“I like the plan of a individual getting able to choose their proportions and how they don a little something,” explained Alexander.
The fits are mostly outsized, often designed with curved angles.
“They’re shapes that are flowing and that have area to transfer,” he reported. “A large amount of outsized things has been made use of for ability, you know, helps make you truly feel potent. Whereas for me, I’m far more about earning you come to feel childlike.”
He has his up coming three “chapters” envisioned: “They’re going to be quite concentrated in on specific concepts.”
But first, he’s presenting the launch alongside with the “expressions” attire, priced between $610 and $3,400 (T-shirts get started at $180), he’ll introduce “Blanks by All Beneath Heaven” at a lower value position, $390 to $980 (“the same designs, exact supplies, but just organically block printed”).
There are also components — hats, pouches, ties and 3D-printed necklaces making use of important metallic, obtainable in 14-karat gold, sterling silver or plated. They are formed as the anatomy of a human coronary heart, the term “listen” engraved within.
“I’ve set every little thing into it, income, soul, almost everything,” he explained of his creations. “Well, if nearly anything, I’ve bought a terrific wardrobe.”